- Performance. Whilst performance is an issue for both types of development the causes of performance issues are often quite different. In online apps it's often caused by sheer volume of requests - an architecture supporting a high read/write ratio is going to be of most use - caching, separation of responsibility (CQRS), scalable architecture. In business systems performance issues are more generally the result of low level algorithm choices. The former is a more challenging architectural issue, the latter a more challenging coding issue (which is why back end developers believe they are the 'real' coders)
- Deployment. Again both environments have deployment challenges. But back end deployments are usually more 'big bang', easier to schedule (any weekend is fine), but are likely to have more integration points with other systems and more complex pre and post deployment testing cycles. On the other hand online deployments are about limiting or eliminating any outages required to perform the deployment. Again this comes back to a quesiton of system architecture, if your deployment takes a scorched earth approach where you spin up new servers, deploy new code, run automated tests, then instantly cut over you can (with careful state management) perform outage free deployments.
- Feeback. User feedback is critical to any good software. With business systems you can just ask the users. With public sites you can do that as well but you also want to track and analyse the data collected from the site.
- Development process. I've been a proponent of agile practices for a long time I think they're suitable for both environments, however it fits perfectly the online environment as you want to be making lots of small incremental changes and have the ability to quickly change direction should your analytics prove you made a mis step. Most software development groups would now be at the stage of using unit test and continuous integration. Online teams should also be considering continuous deployment and strong feature management (so we can disable a feature that has been deployed if required, or A/B test a feature we want to assess)
- Browser support. Business systems are developed for 'captive' audiences where a standard browser / operating system can be mandated or controlled. This makes it easier for developers to develop and support. Online needs to consider both browser and device with a huge percentage of web traffic moving to mobile devices all online content needs to be responsive and designed appropriately for all browsers and screen resolutions available.
- Usability. Business systems are used by regular users doing their job. Their user interface needs to allow them to complete that job as efficiently as possible. It is acceptable to place a lot of controls on one screen IF it is achievieving that aim. The online user is usually an infrequent (and at best a casual) user of your site. Their UI needs to be as intuitive as possible (and if under an advertising revenue model one that delivers more page impressions!). Whilst UX is important in both cases the lack of available user feedback means you need to pay more attention to it in the online space.
Of course whilst we're talking about online development there's the question of mobile. Native Apps, Hybrid Apps, Web Apps, Mobile friendly web sites all come into the picture and choices of which to adopt depend on a range of factors including device feature accessibility (GPS, camera, etc), performance of the application, level of disconnected use supported, usability requirements, marketing / discoverability, and obviously cost of development (and on going maintenance). In the modern world of web development - where changes can be deployed at will with little regard for backward compatibility issues the on going effort to maintain native apps should not be underestimated - it's more akin to client/server than web development (and it's not really like either). Native apps should only be used when the device features, access to specialised gestures, or speed is of a major concern.
So can developers move freely between these environments? Of course they can, but whoever is leading the team (and determining the architecture of the solution) needs to be familiar with the potential issues.